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CREATIVE
COPYWRITING
LEARN THE RULES.
SOMETHING
SOMETHING
BREAK THEM.
Flu Campaign(s)
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New York University, 2018
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Developed a large-scale marketing campaign during the 2018/2019 flu season. It educates students about the availability of free flu shots, CDC guidance including health risks and complications, flu vaccines’ efficacy, and their social responsibility.
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Deliverables included posters, TV Screens, social, web, print, passive installation, video, advertising, giveaways, and events.
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The 2018 campaign, Flu is a Four-Letter Word, was recognized with the 15th Annual Davey Awards Silver for Cause Marketing, Integrated Campaign, the 25th Annual Communicator Awards Excellence Award for Social Responsibility, and the 34th Annual Educational Advertising Awards Best in Show and Gold for a Total Public Relations Program.
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Creator // Copywriter // Graphic Designer
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New York University, 2019
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Inspired by seeing– what seemed like more and more– New York City MTA maintenance posters, 2019's campaign paid homage to another shared experience of 8 million New Yorkers beyond getting sick– The sometimes inconvenient truth of public transportation.
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Creator // Copywriter // Graphic Designer
Stall seat journals
NYU Student Health Center, 2018-2021
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Stall seat journals in popular NYU locations display and promote health and wellness messaging on campus and advertise new programming and services. They raise awareness of health-related issues and guide the narrative around public health on-campus.
Design Your Own Spring Break: Copywriter
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Bixly: Copywriter // Creative Director
Additional background and character illustration by Jeff Brennan, Vitamin T Talent
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Feeling Sick: Copywriter // Graphic Designer
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Share Your Story: Copywriter
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Vaping: Copywriter // Creative Director
Forty Minutes in the style of wes anderson
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The People’s Improv Theater, 2016-2018
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Forty Minutes in the Style of Wes Anderson was a monthly, improvised comedy where a troupe of advanced comedians, the Wes Anderson Players, reimagined existing popular movies as if Wes Anderson made them himself.
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Each show was based on an interactive, real-time audience vote or suggestion. Produced by T. Matilda Productions Co.
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Creator // Copywriter // Graphic Designer
Movement Campaign
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New York University, 2019
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The NYU Health Promotion Office wanted to create a lighthearted campaign to encourage small bursts of movement in response to the on-campus library's observational data around students' study habits.
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Deliverables included posters, mirror clings, coffee sleeves, locker tags, TV screens, social, web, print, passive installations, and events.
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They evaluated the campaign through a voluntary poster survey. Of the responses received, all students could correctly select the definition of a "stretch snack." To the question, "Do you agree or disagree with the following statement: After seeing the Stretch Snack information, I am more likely to take periodic breaks to stretch, move or adjust my position," over 75% of students responded positively.
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Copywriter // Graphic Designer
Stretching illustrations: Anat Even Or, Vitamin T Talent