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Flu Campaign(s) 

New York University, 2018

Developed a large-scale marketing campaign during the 2018/2019 flu season. It educates students about the availability of free flu shots, CDC guidance including health risks and complications, flu vaccines’ efficacy, and their social responsibility.

Deliverables included posters, TV Screens, social, web, print, passive installation, video, advertising, giveaways, and events.

The 2018 campaign, Flu is a Four-Letter Word, was recognized with the 15th Annual Davey Awards Silver for Cause Marketing, Integrated Campaign, the 25th Annual Communicator Awards Excellence Award for Social Responsibility, and the 34th Annual Educational Advertising Awards Best in Show and Gold for a Total Public Relations Program.

Creator // Copywriter // Graphic Designer

New York University, 2019

Inspired by seeing– what seemed like more and more– New York City MTA maintenance posters, 2019's campaign paid homage to another shared experience of 8 million New Yorkers beyond getting sick– The sometimes inconvenient truth of public transportation.

Creator // Copywriter // Graphic Designer

 

Stall seat journals 

 

NYU Student Health Center, 2018-2021

Stall seat journals in popular NYU locations display and promote health and wellness messaging on campus and advertise new programming and services. They raise awareness of health-related issues and guide the narrative around public health on-campus.

 

Design Your Own Spring Break: Copywriter

Bixly: Copywriter // Creative Director

Additional background and character illustration by Jeff Brennan, Vitamin T Talent

Feeling Sick: Copywriter // Graphic Designer

Share Your Story: Copywriter

Vaping: Copywriter // Creative Director

 

Forty Minutes in the style of wes anderson

The People’s Improv Theater, 2016-2018

Forty Minutes in the Style of Wes Anderson was a monthly, improvised comedy where a troupe of advanced comedians, the Wes Anderson Players, reimagined existing popular movies as if Wes Anderson made them himself.

Each show was based on an interactive, real-time audience vote or suggestion. Produced by T. Matilda Productions Co.

Creator // Copywriter // Graphic Designer

 

Movement Campaign 

New York University, 2019

The NYU Health Promotion Office wanted to create a lighthearted campaign to encourage small bursts of movement in response to the on-campus library's observational data around students' study habits.

Deliverables included posters, mirror clings, coffee sleeves, locker tags, TV screens, social, web, print, passive installations, and events.

They evaluated the campaign through a voluntary poster survey. Of the responses received, all students could correctly select the definition of a "stretch snack." To the question, "Do you agree or disagree with the following statement: After seeing the Stretch Snack information, I am more likely to take periodic breaks to stretch, move or adjust my position," over 75% of students responded positively.

Copywriter // Graphic Designer

Stretching illustrations: Anat Even Or, Vitamin T Talent

 

@hello_hpo 

 

New York University, 2019-2021

 

Launched in August 2019 with over sixty pieces of preloaded content, IG feed hello_hpo is dedicated to everyday health, using a research-based approach to the latest wellness trends.

​Click here to visit hello_hpo.

 

Creator // Copywriter // Graphic Designer

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Language guide

 

NYU Student Health Center, 2018-2019

Established the NYU Student Health Center brand and voice. Created this guide to share communication and marketing guidelines across all stakeholders working in student health. 

The brand voice considers existing regulations for topics like insurance and pharmacy while simplifying and elevating communication.

Additionally, the guide makes the standards clear for current and future communications and marketing staff and colleagues outside of the industry, such as medical providers and health system administration. 

Creator // Copywriter // Graphic Designer

 

 ˈtam-zē

SHE | HER | HERS

tamsi.new@gmail

Brooklyn, NY

COPY–

WRITER