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DIGITAL
COPYWRITING
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@hello_hpo
New York University, 2019-2021
Launched in August 2019 with over sixty pieces of preloaded content, IG feed hello_hpo is dedicated to everyday health, using a research-based approach to the latest wellness trends.
Click here to visit hello_hpo.
Creator // Copywriter // Graphic Designer
Scripting + video
Made: Teen Santa
A parody of MTV's Made that follows the experience of a tween who wants to be Santa.
This Live Show + PIT TV
Head Writer // Director
Ghosted
An AR Experience teaser.
For Allyson Morgan and Kevin Laibson in partnership with Agile Lens: Immersive Design
2019 North Bend Film Festival Most Innovative
Immersive Experience Award and an NYCML'19
Demo Expo Audience Live Poll Winner
Writer + Performer // Graphic Designer
f** off, flu
The making of a passive installation promoting flu hygiene as part of NYU's 2018 Flu Campaign. And a reminder of how important it is.
New York University
Recognized with the 15th Annual Davey Awards Silver for Cause Marketing, Integrated Campaign, the 25th Annual Communicator Awards Excellence Award for Social Responsibility, and the 34th Annual Educational Advertising Awards Best in Show and Gold for a Total Public Relations Program.
To see more of this campaign, click here.
Creative Director // Copywriter
health promotion office 2020 Orientation video
Welcome to NYU during a global pandemic. We're still *here* for you.
Student health center 2018 graduate life video
NYU Graduate Life had questions. They figured their audience did, too.
New York University
Copywriter
the victory cereal warning cold open
Gino nearly died laughing. If you're not careful, you could be next.
The People's Improv Theater and Victory Cereal
Head Writer // Director
Cruz
An all-female-identifying Hamilton parody about Senator Ted Cruz.
This Live Show + PIT TV
Head Writer // Producer
One zone
New York University, 2018-2020
At the time of its creation, One Zone brought eight training courses managed by different units at NYU under one brand and website, increasing their visibility and accessibility.
Click here to visit One Zone.
Copywriter
SELF-CARE newsletters
NYU Student Affairs Professional Development Committee, 2018-2021
These self-care newsletters are curated for the NYU Student Affairs Professional Development subcommittee around a broad self-care concept.
These nearly quarterly newsletters have a growing audience and above-average open and click rates based on Education industry benchmarks.
84.4% open rate avg. (industry 41.8%)
16.5% click rate avg. (industry 7.3%
Click a link to see more:
Hello, Hydrated! | First-Edition
Hello, Harmonious! | Second-Edition
Hello, Healthy! | Third-Edition
Healthy Communication | Fourth-Edition
Hello, Higher Ed Heroes! | Fifth-Edition
Good Morning, Movement!
Copywriter // Graphic Designer
