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EXPLAINER

COPYWRITING

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THOSE WHO CAN, TEACH.

POST-APPOINTMENT HANDOUTS

 

NYU Student Health Center, 2018-2020

Before 2018, all patient documents were created by individual providers, leading to a fractured brand and missed opportunities for student health at NYU.

After establishing an overall brand for student health, a consistent look and feel were applied to providers’ most popular patient handouts through the Point and Click system. The updated versions explain the diagnosis, next steps, and any medical concerns without jargon.

Copywriter // Graphic Designer

 
 

Language guide

 

NYU Student Health Center, 2018-2019

Established the NYU Student Health Center brand and voice. Created this guide to share communication and marketing guidelines across all stakeholders working in student health. 

The brand voice considers existing regulations for topics like insurance and pharmacy while simplifying and elevating communication.

Additionally, the guide makes the standards clear for current and future communications and marketing staff and colleagues outside of the industry, such as medical providers and health system administration. 

Creator // Copywriter // Graphic Designer

 

HEALTH CENTER Navigation project 

NYU Student Health Center, 2018-2020

 

NYU's Student Health Center Communication Team wanted to reduce confusion on the health center’s fourth floor. 

Working from Lean Methodology, six PDSA cycles were conducted, including one focus group with SHC staff and over ten tests of change. Some of the successful PDSA cycles included clearing away old print materials, rearranging the waiting area chairs, establishing a single location for news and information (signage), increasing the overhead lighting, and developing check-in signage. 

 

Overall, four areas of confusion were noted, and three consequently improved. In terms of lean methodology, waste was decreased overall.

These print materials minimized confusion and dissatisfaction consistently and meaningfully at various touchpoints on the 4th floor receiving area by improving navigation.

Project Lead // Copywriter // Graphic Designer

CALM CORNER installation + DIGITAL CAMPAIGN

 

New York University, 2018-2021

 

Calm Corner is an ongoing collaboration between the NYU Silver School of Social Work and the NYU Health Promotion Office.

 

The in-person installation, Calm Corner, encourages self-reflection and awareness, providing students education and an opportunity to engage in stress relief and self-care activities.

 

Create Your Own Calm Corner is a digital campaign using web and social media. It focuses on six tips for transforming your physical space, wherever you are.

Copywriter // Graphic Designer

Logo created by Udi Goldstein, Vitamin T Talent

 
 

Stall seat journals 

 

NYU Student Health Center, 2018-2021

Stall seat journals in popular NYU locations display and promote health and wellness messaging on campus and advertise new programming and services. They raise awareness of health-related issues and guide the narrative around public health on-campus.

 

Design Your Own Spring Break: Copywriter

Bixly: Copywriter // Creative Director

Additional background and character illustration by Jeff Brennan, Vitamin T Talent

Feeling Sick: Copywriter // Graphic Designer

Share Your Story: Copywriter

Vaping: Copywriter // Creative Director

Student Health POCKET Guide 

 

NYU Student Health Center, 2019

Created a pocket guide to replace countlessly mismatched, competing flyers and handouts. ​This single piece serves as the primary piece of print marketing about student health at NYU. Often serving as an introduction to the SHC, it provides a comprehensive overview of all health and emergency services.​

Each year, over 10,000 guides are distributed to the NYU community.

Copywriter // Graphic Designer

 

Flu Campaign(s) 

New York University, 2019

Inspired by seeing– what seemed like more and more– New York City MTA maintenance posters, 2019's campaign paid homage to another shared experience of 8 million New Yorkers beyond getting sick– The sometimes inconvenient truth of public transportation.

Creator // Copywriter // Graphic Designer

 

New York University, 2018

Developed a large-scale marketing campaign during the 2018/2019 flu season. It educates students about the availability of free flu shots, CDC guidance including health risks and complications, flu vaccines’ efficacy, and their social responsibility.

Deliverables included posters, TV Screens, social, web, print, passive installation, video, advertising, giveaways, and events.

The 2018 campaign, Flu is a Four-Letter Word, was recognized with the 15th Annual Davey Awards Silver for Cause Marketing, Integrated Campaign, the 25th Annual Communicator Awards Excellence Award for Social Responsibility, and the 34th Annual Educational Advertising Awards Best in Show and Gold for a Total Public Relations Program.

Creator // Copywriter // Graphic Designer

 

 ˈtam-zē

SHE | HER | HERS

tamsi.new@gmail

Brooklyn, NY

COPY–

WRITER