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MARKETING
COPYWRITING
1 PART WRITER.
1 PART MIND-READER.
1 PART SPELLCASTER.
SEX& PROGRAM LAUNCH
New York University, 2018
NYU wanted to brand a safer sex education program to increase student knowledge about safer sex practices and materials to enhance a culture of sex positivity and consent. Named Sex& by the campaign, the first wave of marketing recruited student educators, called "Sexucators."
Deliverables included posters, business cards, table tents, and tees. A second printed campaign promoted the program's benefits.
The product launch campaign won a Bronze 2019 25th Annual Educational Advertising Award and a 2019 Award of Distinction for Overall Design in Print Advertising from the Communicator's Awards.
Copywriter // Graphic Designer
Student Health POCKET Guide
NYU Student Health Center, 2019
Created a pocket guide to replace countlessly mismatched, competing flyers and handouts. This single piece serves as the primary piece of print marketing about student health at NYU. Often serving as an introduction to the SHC, it provides a comprehensive overview of all health and emergency services.
Each year, over 10,000 guides are distributed to the NYU community.
Copywriter // Graphic Designer
NYU Flu Campaign(s)
New York University, 2018
Developed a large-scale marketing campaign during the 2018/2019 flu season. It educates students about the availability of free flu shots, CDC guidance including health risks and complications, flu vaccines’ efficacy, and their social responsibility.
Deliverables included posters, TV Screens, social, web, print, passive installation, video, advertising, giveaways, and events.
The 2018 campaign, Flu is a Four-Letter Word, was recognized with the 15th Annual Davey Awards Silver for Cause Marketing, Integrated Campaign, the 25th Annual Communicator Awards Excellence Award for Social Responsibility, and the 34th Annual Educational Advertising Awards Best in Show and Gold for a Total Public Relations Program.
Creator // Copywriter // Graphic Designer
New York University, 2019
Inspired by seeing– what seemed like more and more– New York City MTA maintenance posters, 2019's campaign paid homage to another shared experience of 8 million New Yorkers beyond getting sick– The sometimes inconvenient truth of public transportation.
Creator // Copywriter // Graphic Designer
New York University, 2018-2019
Refill & Chill is a collaboration between two NYU departments– the Office of Sustainability and the Health Promotion Office– to promote hydration and sustainability and provide environmentally-friendly reusable water bottles to participating students. Over 1500 water bottles were distributed in 2018 and 2019.
Copywriter // Graphic Designer
Refill & Chill Collab
@hello_hpo
New York University, 2019-2021
Launched in August 2019 with over sixty pieces of preloaded content, IG feed hello_hpo is dedicated to everyday health, using a research-based approach to the latest wellness trends.
Click here to visit hello_hpo.
Creator // Copywriter // Graphic Designer
Stall seat journals
NYU Student Health Center, 2018-2021
Stall seat journals in popular NYU locations display and promote health and wellness messaging on campus and advertise new programming and services. They raise awareness of health-related issues and guide the narrative around public health on-campus.
Design Your Own Spring Break: Copywriter
Bixly: Copywriter // Creative Director
Additional background and character illustration by Jeff Brennan, Vitamin T Talent
Feeling Sick: Copywriter // Graphic Designer
Share Your Story: Copywriter
Vaping: Copywriter // Creative Director
