CORPORATE
SUPPORT
CREATIVE
THOSE WHO CAN, TEACH.
you're browsing
ARCTIC BASECAMP
2022 – 2023
Agency: Moon Rabbit
Client: Arctic Basecamp
Focus: Climate risk + advocacy
Type: Public relations
Audience: Climate scientists
Arctic Basecamp (ABC) is a team of Arctic experts and scientists.
In 2023, my creative team provided tactic ideas for COP27, with the goal of getting ABC news exposure during the summit this year.
In May 2023, ABC bought some banners in strategic publications, like The Economist, to drive requests for their climate change briefs ahead of Davos.
2020 – 2021
Agency: NYU Office of Health Promotion
Client: NYU Student Affairs
Focus: Public health
Type: Education
Audience: Consumers + HCPs
In direct response to COVID-19, the public health program establishes behavioral health protocols as social norms at NYU. The program's mission is to inspire the NYU community to comply with public health guidelines and keep each other safe through a community of PHAs. PHAs are on-campus students hired and trained to model positive health behavior, provide PPE, and answer public health questions at NYU.
Part of an instrumental team that developed the program's goals and training by researching other public health initiatives, developing training curriculum and presentations, presenting information, and creating post-training surveys.
PUBLIC HEALTH AMBASSADORS
Subject: Break-Ups Suck
MOON RABBIT
2021 – 2023
Agency: Moon Rabbit
Client: Moon Rabbit Executive Team
Type: Promotional
Audience: Brand marketers
After writing the agency's 2021 holiday card, I took over the concepting and writing for their marketing emails, completing the remaining eight emails out of a 12-month series.
Subject: Do you like having options?
SHC POCKET GUIDE
2019 – 2021
Agency: NYU Office of Health Promotion
Client: NYU Student Health Center
Type: Education + Navigation
Audience: Consumers
Created a pocket guide to replace countlessly mismatched, competing flyers and handouts. This single piece serves as the primary piece of print marketing about student health at NYU. Often serving as an introduction to the SHC, it provides a comprehensive overview of all health and emergency services.
Each year, over 10,000 guides are distributed to the NYU community.
2018 – 2020
Agency: NYU Office of Health Promotion
Client: NYU Student Health Center
Type: Wayfinding
Audience: Consumers
NYU's Student Health Center Communication Team wanted to reduce confusion on the health center’s fourth floor.
Working from Lean Methodology, six PDSA cycles were conducted, including one focus group with SHC staff and over ten tests of change. Some of the successful PDSA cycles included clearing away old print materials, rearranging the waiting area chairs, establishing a single location for news and information (signage), increasing the overhead lighting, and developing check-in signage.
Overall, four areas of confusion were noted, and three consequently improved. In terms of lean methodology, waste was decreased overall.
These print materials minimized confusion and dissatisfaction consistently and meaningfully at various touchpoints on the 4th floor receiving area by improving navigation.
SHC NAVIGATION
2018 – 2021
Agency: NYU Office of Health Promotion
Client: NYU Student Affairs
Focus: Public health
Type: Reminder messaging
Audience: Consumers
These self-care newsletters are curated for the NYU Student Affairs Professional Development subcommittee around a broad self-care concept.
These nearly quarterly newsletters have a growing audience and above-average open and click rates based on Education industry benchmarks.
84.4% open rate avg. (industry 41.8%)
16.5% click rate avg. (industry 7.3%
SELF-CARE EMAILS
SHC LANGUAGE GUIDE
2018 – 2021
Agency: NYU Office of Health Promotion
Client: NYU Student Health Center
Focus: Communication
Type: Guidance
Audience: Marketers + HCPs
Established the NYU Student Health Center brand and voice. Created this guide to share communication and marketing guidelines across all stakeholders working in student health.
The brand voice considers existing regulations for topics like insurance and pharmacy while simplifying and elevating communication.
Additionally, the guide makes the standards clear for current and future communications and marketing staff and colleagues outside of the industry, such as medical providers and health system administration.
2018 – 2021
Agency: NYU Office of Health Promotion
Client: NYU Silver School
Focus: Public health
Type: Reminder messaging
Audience: Consumers
Calm Corner is an ongoing collaboration between the NYU Silver School of Social Work and the NYU Health Promotion Office.
The in-person installation, Calm Corner, encourages self-reflection and awareness, providing students education and an opportunity to engage in stress relief and self-care activities.
Create Your Own Calm Corner is a digital campaign using web and social media. It focuses on six tips for transforming your physical space, wherever you are.
Copywriter // Graphic Designer
Logo created by Udi Goldstein, Vitamin T Talent
CALM CORNER
VUE HEALTH
2024
Agency: Vue Health
Client: Vue Health
Type: Promotion
Audience: PM 360 Readers
VUE's CEO receives the 2024 PM360 ELITE Award this coming month, so I worked with our ECD to develop this ad to promote the agency alongside her award announcement using our evolving tone of voice.
IZERVAY
2024
Agency: The Bloc
Client: Astellas Pharma
Type: Conference
Audience: 2025 Plan of Action Attendees