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Moon Rabbit, 2022-2023

Arctic Basecamp (ABC) is a team of Arctic experts and scientists.


In 2023, my creative team provided tactic ideas for COP27, with the goal of getting ABC news exposure during the summit this year.

In May 2023, ABC bought some banners in strategic publications, like The Economist, to drive requests for their climate change briefs ahead of Davos.

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NYU Student Affairs, 2020-2021


In direct response to COVID-19, the public health program establishes behavioral health protocols as social norms at NYU. The program's mission is to inspire the NYU community to comply with public health guidelines and keep each other safe through a community of PHAs. PHAs are on-campus students hired and trained to model positive health behavior, provide PPE, and answer public health questions at NYU.


Part of an instrumental team that developed the program's goals and training by researching other public health initiatives, developing training curriculum and presentations, presenting information, and creating post-training surveys.

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Moon Rabbit, 2021-2023

After writing the agency's 2021 holiday card, I took over the concepting and writing for their marketing emails, completing the remaining eight emails out of a 12-month series.

Subject: Break-Ups Suck

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Subject: Do you like having options?

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Student Health POCKET Guide 


NYU Student Health Center, 2019

Created a pocket guide to replace countlessly mismatched, competing flyers and handouts. ​This single piece serves as the primary piece of print marketing about student health at NYU. Often serving as an introduction to the SHC, it provides a comprehensive overview of all health and emergency services.​

Each year, over 10,000 guides are distributed to the NYU community.

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HEALTH CENTER Navigation project 

NYU Student Health Center, 2018-2020


NYU's Student Health Center Communication Team wanted to reduce confusion on the health center’s fourth floor. 

Working from Lean Methodology, six PDSA cycles were conducted, including one focus group with SHC staff and over ten tests of change. Some of the successful PDSA cycles included clearing away old print materials, rearranging the waiting area chairs, establishing a single location for news and information (signage), increasing the overhead lighting, and developing check-in signage. 


Overall, four areas of confusion were noted, and three consequently improved. In terms of lean methodology, waste was decreased overall.

These print materials minimized confusion and dissatisfaction consistently and meaningfully at various touchpoints on the 4th floor receiving area by improving navigation.​

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SELF-CARE newsletters


NYU Student Affairs Professional Development Committee, 2018-2021


These self-care newsletters are curated for the NYU Student Affairs Professional Development subcommittee around a broad self-care concept. 

These nearly quarterly newsletters have a growing audience and above-average open and click rates based on Education industry benchmarks.​

84.4% open rate avg. (industry 41.8%)

16.5% click rate avg. (industry 7.3%

Click a link to see more:

Hello, Hydrated! | 1 

Hello, Harmonious! | 2

Hello, Healthy! | 3

Healthy Communication | 4

Hello, Higher Ed Heroes! | 5

Good Morning, Movement!

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STUDENT HEALTH Language guide


NYU Student Health Center, 2018-2019

Established the NYU Student Health Center brand and voice. Created this guide to share communication and marketing guidelines across all stakeholders working in student health. 

The brand voice considers existing regulations for topics like insurance and pharmacy while simplifying and elevating communication.

Additionally, the guide makes the standards clear for current and future communications and marketing staff and colleagues outside of the industry, such as medical providers and health system administration.