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TECHNICAL
COPYWRITING
WORK SO GOOD THEY DON'T EVEN SEE IT.
PUBLIC HEALTH AMBASSADOR PROGRAM
NYU Student Affairs, 2020-2021
In direct response to COVID-19, the public health program establishes behavioral health protocols as social norms at NYU. The program's mission is to inspire the NYU community to comply with public health guidelines and keep each other safe through a community of PHAs. PHAs are on-campus students hired and trained to model positive health behavior, provide PPE, and answer public health questions at NYU.
Part of an instrumental team that developed the program's goals and training by researching other public health initiatives, developing training curriculum and presentations, presenting information, and creating post-training surveys.
Co-Writer // Copywriter // Designer
SELF-CARE newsletters
NYU Student Affairs Professional Development Committee, 2018-2021
These self-care newsletters are curated for the NYU Student Affairs Professional Development subcommittee around a broad self-care concept.
These nearly quarterly newsletters have a growing audience and above-average open and click rates based on Education industry benchmarks.
84.4% open rate avg. (industry 41.8%)
16.5% click rate avg. (industry 7.3%
Click a link to see more:
Hello, Hydrated! | First-Edition
Hello, Harmonious! | Second-Edition
Hello, Healthy! | Third-Edition
Healthy Communication | Fourth-Edition
Hello, Higher Ed Heroes! | Fifth-Edition
Good Morning, Movement!
Copywriter // Graphic Designer
One zone
New York University, 2018-2020
At the time of its creation, One Zone brought eight training courses managed by different units at NYU under one brand and website, increasing their visibility and accessibility.
Click here to visit One Zone.
Copywriter
HEALTH CENTER Navigation project
NYU Student Health Center, 2018-2020
NYU's Student Health Center Communication Team wanted to reduce confusion on the health center’s fourth floor.
Working from Lean Methodology, six PDSA cycles were conducted, including one focus group with SHC staff and over ten tests of change. Some of the successful PDSA cycles included clearing away old print materials, rearranging the waiting area chairs, establishing a single location for news and information (signage), increasing the overhead lighting, and developing check-in signage.
Overall, four areas of confusion were noted, and three consequently improved. In terms of lean methodology, waste was decreased overall.
These print materials minimized confusion and dissatisfaction consistently and meaningfully at various touchpoints on the 4th floor receiving area by improving navigation.
Project Lead // Copywriter // Graphic Designer
THE HUMAN PROJECT EMPLOYEE HANDBOOK
The Human Project, DataCubed, Inc., and NYU, 2017-2018
The Human Project is a research platform and public resource to improve public policy by discovering critical connections between biology, behavior, and the environment.
In 2017, this initiative was supported by the collective and collaborative work of The Human Project, tech start-up Datacubed Health, Inc., and NYU’s Institute for Study of Decision Making. This employee handbook served employees from all three sectors, translating tech-heavy concepts into understandable next steps.
Copywriter
NYU HEALTH PROMOTION OFFICE NASPA ABSTRACT
New York University, 2019-2020
Founded in 1919, NASPA is a U.S.-based student affairs organization including more than 1,400 campuses.
Winning abstracts communicate the purpose and intent of the program being submitted. In Health Promotion’s case, they were submitting their bystander intervention program, Action Zone. Each abstract must distinguish the program, explain research and technology tools used, designate the scope and share the program’s evolution.
In January 2020, Action Zone was awarded a Bronze NASPA Excellence award in the Athletics, Recreation, Counseling, Health, Wellness, and related programs category.
Co-Writer // Copy Editor